Helping Massage Therapists Build Thriving Practices
MassagePracticeKit offers resources for professional massage therapists who want to grow their practice—without needing to become full-time marketers themselves. We create done-for-you tools, ready-to-use templates, and marketing systems designed specifically built around how your practice actually runs. Enjoy more consistent bookings, higher client retention, and more referrals.
Practical. Therapist-informed. Built by someone who’s been on your side of the table.
What we’re here to do
Marketing support that doesn’t become a second job
Most massage therapists didn’t get into this work because they love marketing. They got into it because they’re good with their hands, they want to help people, and they like the idea of running their own schedule.
But then reality hits: you need clients. And getting clients means putting yourself out there—posting on social media, writing emails, figuring out what to say and how often to say it. For a lot of therapists, that part feels like a second job they never trained for.
That’s where MassagePracticeKit comes in.
We create done-for-you marketing tools—templates, captions, calendars, email sequences, and business resources—so you can show up consistently without starting from scratch every time. Everything is designed specifically for massage therapists. Not generic wellness content. Not spa-soft stock templates. Real tools for real practices.
The goal is simple: help you spend less time on marketing and more time doing the work you actually love.
Who’s Behind This
My name is Cameron. I’m a massage therapist, a physical therapist, and the person building MassagePracticeKit.
I graduated from college with a business degree because I wanted to be an entrepreneur. I didn’t know exactly what kind of business—I just knew I wanted to build something of my own. Shortly after, I discovered massage therapy. I’d always been drawn to health and fitness, and massage made sense: meaningful work, flexible schedule, clients who leave feeling better than when they arrived. I completed my massage therapy training in 2002 and started practicing.
A few years in, I wanted to go deeper into the therapy world. I went back to school for physical therapy and graduated with my master’s degree in 2007. Since then, I’ve worked with thousands of clients and patients—from athletes to office workers to post-surgical rehab—in a variety of clinical settings.
In 2017, I started MBLEXguide.com as a side project to help massage therapy students prepare for their licensing exam. It grew slowly at first, but over time it became something I’m genuinely proud of: a resource that’s helped tens of thousands of aspiring therapists take the next step in their careers, with over 6,000 members to date.
Building MBLExGuide taught me as much about online business as any class ever did. I learned how to create resources people actually use, how to write copy that connects, and how to build something that grows through trust rather than hype.
MassagePracticeKit is the next chapter. It’s for therapists who’ve already passed their exam and are now figuring out how to build a sustainable practice. I’ve taken everything I’ve learned—from business school, from years in the treatment room, from building MBLEXguide, and from studying marketing, copywriting, and design on my own—and put it into creating tools that I hope make that path a little easier.
What makes this different
There are plenty of places to buy marketing templates. MassagePracticeKit is built to be more than a template shop.
Messaging That Actually Attracts Clients
Most template packs are made by marketers who’ve never worked with massage clients. The visuals might look fine, but the messaging is vague—and vague doesn’t turn visitors into clients. MassagePracticeKit resources are informed by 20+ years of working with real clients, so the language, the angles, and the offers reflect what actually moves people to book. Your marketing speaks to real needs, not generic wellness fluff.
Structure That Removes the Guesswork
A folder full of templates doesn’t help if you don’t know what to do with them. MassagePracticeKit resources come with posting calendars, caption frameworks, customization and branding tips, and implementation roadmaps—so you’re not left wondering what to post, when to post it, or how to stay consistent. Less overwhelm. More momentum.
Niche-Specific Tools That Help You Stand Out
Broad “wellness” content tries to speak to everyone and ends up resonating with no one. MassagePracticeKit tools are built for specific massage specialties—sports, medical, prenatal, relaxation—so your marketing differentiates you from every other therapist posting the same generic content. You attract the clients you actually want, not just anyone with a gift card.
See What We’re Building
Our flagship resources are the Niche Marketing Systems—complete marketing toolkits built for specific massage specialties. The Sports Massage Marketing System is available now, with Medical and Prenatal systems on the way.